The numbers
Published by the Home Office on the GOV.UK application page.
Raised from £16 on 8 April 2026. The price is the same in the app and on the website.
Or until your passport expires, whichever comes first.
Each visit can be up to six months. There is no cap on the number of trips.
The Home Office asks you to allow up to three working days.
Who needs one
The answer that catches people is the second row.
An adult American flying to London for a week
ETA requiredYes. US citizens are inside the ETA scheme. You cannot board without one.
A six month old baby on a parent's lap
ETA requiredYes, and at the full £20. GOV.UK states that every person travelling needs an ETA, including babies and children. The child also needs their own passport.
Changing planes at Heathrow and passing through border control
ETA requiredYes. If you cross the UK border before continuing, you need an ETA even though Britain is not your destination.
A British or Irish citizen, or someone with a UK visa
No ETANo. An ETA is for people who do not already hold a visa or another form of UK permission.
Where to apply
There are exactly two official routes and both cost the same.
gov.uk/eta/applyOfficial websiteUK ETA appOfficial appGOV.UK carries its own warning about the alternative: other websites may charge more to apply, and it tells travellers to avoid websites that imitate government services. That warning exists because those sites are numerous and rank well.
The app is the faster route because it reads the chip in your passport and takes the photograph for you. The website asks you to do both by hand. Neither is cheaper.
How to apply
Most people finish this in under ten minutes.
- Download the UK ETA app, or open the application page on GOV.UK.
- Scan the photo page of your passport, or type the details in on the website.
- Take a photograph of your face when the app asks for one.
- Answer the suitability questions about criminal convictions and previous immigration refusals.
- Pay £20 by card. Each traveller is a separate application and a separate payment.
- Wait for the email. Most arrive within minutes, but allow three working days before you fly.
What goes wrong
Three failures, and the first one is the expensive one.
- Forgetting the children. This is the single most common error. The fee applies per person with no family rate and no infant exemption, so a family of four pays £80.
- Assuming a transit is exempt. If you pass through UK border control between flights you need an ETA. Staying strictly airside at some airports does not, but the moment your route puts you through the border, the requirement applies.
- Applying with the wrong passport. The ETA is tied to the passport used in the application. If you renew your passport, the old ETA does not follow you and you must apply again.
What changed
The scheme reached Americans recently and the price has already moved.
The ETA opens to nationals outside the Gulf states, bringing Americans into the scheme.
The requirement becomes enforceable for European visitors, completing the rollout.
The fee rises from £16 to £20, a 25 percent increase in one step.